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Amazon fake reviews4/13/2023 There are two main kinds of unreliable reviews. Below, we’ve put together a guide that should help you get the most out of reviews so they can be a powerful tool rather than a liability. However, you’d also be remiss to completely ignore online reviews when considering a purchase. It’d be a mistake to take online reviews as gospel and use them as your sole criterion for evaluating the quality of a product or retailer. “This year, starting from lockdown, the numbers exploded,” Khalifah tells CNN Underscored. Fakespot CEO Saoud Khalifah blames the surge in review fraud on Covid-19, which has caused e-commerce to skyrocket and created steep competition for vendors hoping to tap into all that new money coming in. It’s important to evaluate reviews with a wary eye, to learn how to spot fakes and to make sure, in the end, you use them to help you get what you pay for.Īccording to the CEO of Fakespot, a free browser extension designed to weed out unreliable product ratings, the number of misleading reviews on Amazon soared in 2020. But as most shoppers are aware, there are also fake reviews lurking on platforms like Amazon that can throw you off if you aren’t careful. Most online reviews are genuine customer testimonies and valuable tools for shopping the internet. Your CNN account Log in to your CNN account
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